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Aha! Small Business
The Small Business Search Engine
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Marketing Basics
To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using ...
www.sba.gov/smallbusinessplanner/manage/marketandprice/SERV_MARKBASICS.html
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Upside: SBA site with detailed information about the basics of marketing
Downside: Small font; expect some scrolling
Advertising Primer
At this very moment, there must be at least nine other companies competing for your customers. Some are in your line of business, while others may be in an entirely different industry. All are trying ...
www.sba.gov/smallbusinessplanner/manage/marketandprice/SERV_ADPRIMER.html
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Upside: SBA site with very detailed information about advertising
Downside: Small font; expect some scrolling
Be Selective With Your Social Networks
Make sure they're right for your business--and you have time to maintain them. Every day, it seems like I have messages from people I know inviting me to join them on some new social network. These ...
www.entrepreneur.com/ebusiness/expandingyouronlinepresence/article201926.html
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Upside: Good article about marketing your small business on social networking sites
Downside: None
Use the 3 C's of Communication
Keep your customers and stand out in the crowd by sending customers a message they'll remember. There's a tendency, particularly in a tough economy, to try to be all things to all people. So some ...
www.entrepreneur.com/marketing/onlinemarketing/article201050.html
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Upside: Very detailed article on marketing messaging
Downside: Several ads
Small Business Marketing Plans - Marketing Ideas For Small
Business - Internet Marketing For Small Business - Inc.com How-To Guides: Editor's Picks * Build Traffic Using Search Engines Search engines may index only one-third of the Web -- but they are still ...
www.inc.com/resources/marketing/
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Upside: Links to various articles on small business marketing
Downside: Expect an ad first; busy page
Small Business Marketing Guide - Brought to you by HP
Lots of small business owners are intimidated by the thought of marketing their businesses. The buzzwords and flash associated with “marketing” often make embarking on a do-it-yourself marketing ...
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Upside: Many articles and resources about small business marketing and branding
Downside: Expect some clicking to find some articles
www.experian.com/small-business/direct-mail-marketing.jsp
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Upside: Very good article about how to do direct mail marketing from direct mail company
Downside: None
Small Business Marketing Blog from Duct Tape Marketing
John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of "Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide" ...
www.ducttapemarketing.com/blog/
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Upside: Blog with excellent advice and information about small business marketing
Downside: Busy page
Small Business Owners and Independent Professionals. . .
Put Duct Tape Marketing to work for your business • You can attract all the clients your small business can handle • Work only with clients who value what you have to offer • Significantly increase ...
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Upside: Company website offering small business marting resources and tool kits
Downside: Some information requires registration or purchase
How to Market Your Small Business
Introduction to Small Business Marketing For the entrepreneur or small business owner, marketing is a matter of determining demand, matching a product or service with customer needs, and promoting ...
www.learnthat.com/business/learn/1374/How-to-Market-Your-Small-Business/
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Upside: Very helpful information on marketing your small business
Downside: Expect lots of clicking to see all the information